About Wilde East Towne Honda in Madison, WI

At Wilde East Towne Honda, customer satisfaction is our highest priority. We are proud to be an automotive leader in the Four Lakes region, serving our Wisconsin customers from here in Madison, as well as surrounding communities like Fitchburg, Verona, Janesville and Portage. Our entire staff is committed to providing excellent customer service to every customer who walks through our doors, calls us on the phone, or communicates with us online.

We Focus on Customer Satisfaction

Our entire team at Wilde East Towne Honda endeavors to make all your car shopping and vehicle maintenance and repair experiences quick and hassle free, while providing a comfortable, welcoming and pleasant atmosphere here at our Madison Honda dealership. Our people-friendly and pet-friendly facility offers amenities fulfilling diverse customer needs, from computer workstations and charging stations to free snacks and children's play areas.

Please feel free to call, stop by, or contact us online with any questions you have about your automotive needs.

2024 CARFAX Top-Rated Dealer awarded to Wilde East Towne Honda
2025 Cars.com Wisconsin Honda Dealer of the Year Award earned by Wilde East Towne Honda
2025 Cars.com Customer Satisfaction Awarded earned by Wilde East Towne Honda
2024 Lithia Partners Group Silver Award Winner

For Your Comfort & Convenience

  • FREE WiFi
  • Large Screen TVs
  • Pet Friendly
  • FREE Gourmet Coffee/Cappuccino/Hot Cocoa
  • FREE Popcorn and Snacks
  • Soda and Snack Vending Machines
  • Green Roof
  • Kids' Play Areas
  • Guest Computers
  • Guest Office
  • Charging Station
  • Loaner Vehicles
  • Complementary Shuttle Service
  • Complementary Car Wash for Service Customers
  • Indoor Delivery Center
  • And more!

Our Commitment to You

We have the tools and expert staff to assist you in finding a new Honda or quality pre-owned vehicle that meets your needs, lifestyle and budget. We provide an easy trade-in process and will assist you in acquiring the best possible financing or lease options for your circumstances. Finally, we'll go over the features on your newly purchased new or pre-owned vehicle with you when you take delivery.

Wilde East Towne Honda's highly trained and experienced Service and Parts staff is here to help keep your Honda running at optimum performance and efficiency. We offer a variety of Express Services with no appointment necessary, or you can schedule a service appointment online at your convenience. As always, Wilde East Towne Honda offers competitive pricing for your automotive maintenance needs in addition to providing monthly service and parts coupons to further assist you in keeping your Honda in top condition.

Our Commitment to Community

Wilde East Towne Honda's entire team has a long-held tradition of community involvement and local volunteering. Over the years, we have participated in many activities in partnership with local organizations and we continue that tradition. We happily support many great causes in our local communities, not only financially, but thanks to our dedicated and community-minded staff, we participate in a wide variety of volunteer opportunities as well.

Please visit our Community Page for details.

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

View Our Inventory

Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We keep you going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

Schedule Service
  1. Wilde East Towne Honda

    5555 High Crossing Blvd
    Madison, WI 53718

    • Sales: 608-200-4230
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Get in Touch

  • Contact our Sales Department at: 608-200-4230
  • Monday8:30AM - 7:00PM
  • Tuesday8:30AM - 7:00PM
  • Wednesday8:30AM - 7:00PM
  • Thursday8:30AM - 7:00PM
  • Friday8:30AM - 7:00PM
  • Saturday8:30AM - 5:00PM
  • SundayClosed