2023 Honda HR-V Walkaround

 The new 2023 Honda HR-V is totally redesigned from top to bottom, with a new elegant but sporty design. This second-generation HR-V has a sleek new exterior redesign, with wide multi-segment LED lights in the front and back, and LED daytime running lights. The Sport Trim has an aggressive gloss black grill with 18-inch gloss black wheels, Matte Black…

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Employee Spotlight – Jeremy Martin

The Scoop… Name: Jeremy Martin Department: F&I Job Title: Finance Manager When I started at WETH:  November 2022 When I started working in the automotive industry:  August 2012 My hometown: Plymouth, WI I currently reside in: Madison, WI My family consists of: Wife, Jessica, and 4 kids (Zachary, Lucia, Elijah, Owynn)   Cars, cars, cars-everything cars… My first car was: Volkswagen Beetle I currently drive: Honda…

Employee Spotlight – Devin Carroll

The Scoop… Name: Devin Carroll Department: Preowned Sales Job Title: Sales & Leasing Consultant When I started at WETH: December 2022 My hometown: Lansing, MI I currently reside in: Madison, WI My family consists of: Wife, Sam, and French Bulldog, Ophelia A few of my favorite things… Color: Navy blue Day of the week: Saturday…

General Manager Spotlight

It’s been an exciting year at Wilde East Towne Honda, with us celebrating 10 years in business, joining forces with Lithia Motors, Inc. in September and welcoming a new General Manager. While we were sad to say goodbye to our longtime General Manager Jorge Hidalgo, his retirement gave Peter Bothe a chance to step up…

Avoiding Potholes

Wisconsin winters can be tough on our roads, creating potholes as the temperatures warm up, which can cause damage to your cars and tires. While avoiding a pothole is your best course of action, it’s not always possible. So, while you’re driving on these pothole ridden roads, just keep these seven tips in mind and…

Employee Spotlight – Preston Jarlsberg

Preston Jarlsberg

The Scoop… Name: Preston Jarlsberg Department: Service Job Title: Service Advisor When I started at WETH:  July 2022 When I started working in the automotive industry:  2016 My hometown: Cambridge, WI I currently reside in: Cambridge, WI My family consists of: 3 siblings Cars, cars, cars-everything cars… My first car was: 2003 Chevy Trailblazer I…

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Employee Spotlight – Gail Baerwolf

Gail Baerwolf

The Scoop… Name: Gail Baerwolf Department: Accounting Job Title: Office Manager When I started at WETH: July 2022 When I started working in the automotive industry: 2015 My hometown: DeForest I currently reside in: DeForest My family consists of: Husband, 4 children, 12 grandchildren Cars, cars, cars-everything cars… I currently drive: 2019 Cadillac My next…

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Employee Spotlight – Dale Rodriguez

Dale Rodriguez

The Scoop… Name: Dale Adrian Department: Service Job Title: Express Tech When I started at WETH: June 2022 My hometown: Sun Prairie I currently reside in: Sun Prairie My family consists of: Mom, dad, older sister and brother Cars, cars, cars-everything cars… My first car was: 2004 Toyota 4 Runner I currently drive: 2008 Honda Odyssey…

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Employee Spotlight – Ben Ketelsen

Ben Ketelsen

The Scoop… Name: Ben Ketelsen Department: Service Job Title: Technician Apprentice When I started at WETH: June 2022 When I started working in the automotive industry: June 2022 My hometown: Sun Prairie I currently reside in: Sun Prairie My family consists of: Mom , dad, sister and dog Cars, cars, cars-everything cars… My first car…

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Employee Spotlight – Liz Cooke

Liz Cooke

The Scoop… Name: Liz Cooke Department: Customer Service Job Title: Service Cashier When I started at WETH:  June 2022 When I started working in the automotive industry:  June 2022 My hometown: All over I currently reside in: Madison Cars, cars, cars-everything cars… My first car was: Mitsubishi Eclipse I currently drive: Subaru Crosstrek While I…

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