New Honda HR-V in Madison, WI

You don't always know where the day will take you in Madison. Whether cruising downtown, taking your children to school in, or heading in to Milwuakee for a night on the town, you don't need to worry in the 2017 Honda HR-V Crossover. With the best qualities of an SUV, a hatchback, and a compact, the HR-V is stunningly versatile and ready to go wherever life demands. Never compromise on flexibility. A spacious interior and gas mileage, coupled with an advanced technology suite is what sets this vehicle miles ahead of the competition. Let's not kid ourselves, looks definitely matter too. Fortunately, the HR-V over delivers in that department with a sporty look and hefty amount of exterior options to make your HR-V customized to your taste.


28 / 34 MPG

City / Highway Rating



5 Stars

Safety Rating

Our Monthly Specials

2019 Honda HR-V SPORT AWD

New 2019 Honda HR-V Sport, AWD. 36 month/36K mile lease. Offers include all applicable incentives. Due at Signing includes down payment, first payment and $0 security deposit. $595 acquisition fee included in payment. Tax, title, license and $219 service fee extra. Offers apply to well-qualified buyers and require approved credit. Not all buyers will qualify. Offers not valid on previous purchases. Wisconsin residents only. Dealer not responsible for typos or omissions. Offers end 01/31/2020.

EXPIRES: 01/31/2020

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Honda Pro Jason's Walk-through

Honda HR-V Features

Honda Sensing

In an effort to supply you with a suitable copilot, a suite of Honda Sensing™ technology was created to provide you with useful driving assistance. Since driving conditions change suddenly, brief moments of distraction can be dangerous. Fortunately, the Honda HR-V is always alert and ready to warn you of potential hazards. It also comes with a sense of self-preservation. If it detects an immediate threat, the Honda HR-V can skillfully provide steering and braking assistance to keep you safe. In addition to protecting you, the Honda Sensing™ suite can make your drives easier with an Adaptive Cruise Control and a Lane Keeping Assist System. While using the Adaptive Cruise Control, the Honda HR-V will decrease its speed to maintain following distance with the vehicle in front of you. When used alongside the Lane Keeping Assist System, your long highway drives will become a breeze as the Honda HR-V provides minor steering assistance to keep you in your lane. Overall, these features turn the Honda HR-V into your own personal copilot.


The Honda HR-V is forged with advanced and innovative safety specifications. The first line of defense is the body structure. Constructed with an Advanced Compatibility Engineering™ (ACE™) Body Structure, the crossover’s structure is designed to protect in the event of a collision. This Honda exclusive design enhances occupant protection and crash compatibility in frontal collisions by attempting to evenly distributing crash energy throughout the front of the vehicle. In addition to the body structure of the Honda HR-V, Honda employs an advanced airbag system in this vehicle. The Advanced Front Airbags (i-SRS) helps to protect you in the event of a crash. The Honda HR-V is one of the select models that are equipped with SmartVent® front side airbags and side curtain airbags with rollover sensor.

Honda HR-V Safety


Life is not a straight line, so you want a vehicle that can handle all the curves. The HR-V combines dynamic design with an EarthDreeams Technology continuously variable transmission (CVT) to deliver a superior driving experience, no matter where the road takes you. Whether a street is completely dry or covered in snow, the HR-V helps you stay on it with an available Real Time AWD system that transfers power to the rear wheels when it senses the front wheels losing traction. The power-train features a 1.8 Liter VTEC 4 Cylinder engine that is all about strength in numbers, with 141 hp and 127 lb-ft of torque. The same engine that produces these numbers also helps the HR-V receive an impressively efficient 34-mpg highway rating.

Honda HR-V Performance


The Honda HR-V boasts a surprisingly spacious interior, with three different modes for packing away cargo: Long, Tall, and Utility. With Long mode, you can fit up to eight feet from stem to stern by folding down the front and rear passenger-side seats. For Tall mode, you can fold your backseats up to enjoy nearly four feet of space from floor to ceiling. Finally, in Utility mode you can maximize your cargo space by folding down the second row of seats entirely. In addition to the impressive cargo option the Honda HR-V provides, the interior is loaded with technology and comfort options. An automatic Climate control with Electrostatic Touch-screens allow you to spend less time playing with buttons and more time focusing on the road. Also available is a push button start, electric parking brake, multiple HDMI and USB connection ports, Handsfree Bluetooth, Steering wheel mounted controls, smart entry, and a 7-inch display touch-screen.

Honda HR-V Interior

View Our Other Vehicles:

  • Madison Honda Accord
  • Madison Honda Civic
  • Madison Honda CR-V
  • Madison Honda HR-V
  • Madison Honda Odyssey
  • Madison Honda Pilot
  • Madison Honda Ridgeline
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(608) 268-6130

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5555 High Crossing Blvd • Madison, WI 53718

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Today's Hours:

Open Today! Sales: 8:30am-8pm

Open Today! Service: 7am-6pm

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Wilde East Towne Honda

5555 High Crossing Blvd Madison, WI

Phone: (608) 268-6130


Phone: (608) 268-6132

5555 High Crossing Blvd Madison, WI


Phone: (608) 268-6130

5555 High Crossing Blvd Madison, WI


Phone: (608) 268-6131

5555 High Crossing Blvd Madison, WI
43.143451 -89.28159
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Wilde East Towne Honda
Wilde East Towne Honda
5555 High Crossing Blvd
Madison, WI, 53718 United States
(608) 268-6130
Wilde East Towne Honda 43.143451, -89.28159.