New Honda Fit in Madison, WI

Up for adventure, down for front-seat karaoke and everything in between, the redesigned 2017 Honda Fit has space for practically everyone and anything in a compact package, which makes it easy to find space in crowded parking lots. Thanks to four different interior configurations, the Honda Fit can store bicycles, fit five passengers, be outfitted for a road trip, or even help make a moving trip. It also comes available in a sport package that adds some eye-catching additions, like Gloss Black alloy wheels, paddle shifters, and a chrome exhaust outlet for a sportier look and feel. On top of that, it's absolutely packed with technology and safety features designed to make all of your journeys high energy and low risk. Wilde East Towne Honda always carries the Honda Fit in stock, so come see why it makes the perfect commuter car, beach car, and everything in between!


33 / 40 MPG

City / Highway Rating

52 cubic ft

Cargo Space



Our Monthly Specials

We are currently updating our Fit Specials. Please check back soon.

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Honda Pro Jason's Walk-through

Honda Fit Features

Honda Sensing

In an effort to supply you with a suitable copilot, a suite of Honda Sensing™ technology was created to provide you with useful driving assistance. Since driving conditions change suddenly, brief moments of distraction can be dangerous. Fortunately, the Honda Fit is always alert and ready to warn you of potential hazards. It also comes with a sense of self-preservation. If it detects an immediate threat, the Honda Fit can skillfully provide steering and braking assistance to keep you safe. In addition to protecting you, the Honda Sensing™ suite can make your drives easier with an Adaptive Cruise Control and a Lane Keeping Assist System. While using the Adaptive Cruise Control, the Honda Fit will decrease its speed to maintain following distance with the vehicle in front of you. When used alongside the Lane Keeping Assist System, your long highway drives will become a breeze as the Honda Fit provides minor steering assistance to keep you in your lane. Overall, these features turn the Honda Fit into your own personal copilot.


The Honda Fit comes packed with a safety suite designed to keep you, your passengers, and your cargo free from harm during your trips. With the Lane Keeping Assist Ststem, the Fit will subtly adjust steering to help keep you centered within a detected lane. Your Adaptive Cruise Control module helps maintain a set following interval behind a detected vehicle for highway driving, so you don't have to manually change your speed. It also comes equipped with the Collision Mitigation Braking System, which helps bring your Fit to a stop by automatically applying brake pressure when the car determines that a frontal collision is unavoidable. And for those long trips, the Road Departure Mitigation system can determine if you cross over detected lanes without signaling, and can provide steering assistance to help you stay in your lane.

Honda Fit Safety


The Honda Fit may be small, but it is far from meek. Manufactured to the same strict standards as all Honda vehicles, Honda Genuine Accessories - featuring the Honda Factory Performance Kit - are the perfect way to personalize and protect your vehicle. With options such as a Titanium Shift Knob and Shift Boot, Paddle shifters, Spoilers, 16-Inch Gloss Black Alloy Wheels, and Sport Pedals, your Honda Fit can be outfitted to look and play the part of a sporty compact car.

Honda Fit Performance


The Honda Fit boasts room for five, with a 2nd-row Magic Seat, that can configure the fit four different ways: Utility, Long, Tall, and Refresh. With Utility Mode, you can fold down the back seats and get up to 52cu. ft. of cargo capacity for a bike or a small couch. With Long Mode, you can fold down the passenger side seats in the front and back to transport longer items like ladders and surfboards. With Tall move you can remove the head rests and fold up the back seats to create up to four feet of vertical space for taller cargo items. Finally, in refresh mode, the front seats fold back and the rear seats recline for when all you need to fit in is a nap. Additionally the clever interior design, numerous amenities and excellent visibility for driver and passengers combine for an enjoyable, airy ride.

Honda Fit Interior

View Our Other Vehicles:

  • Madison Honda Accord
  • Madison Honda Civic
  • Madison Honda CR-V
  • Madison Honda HR-V
  • Madison Honda Odyssey
  • Madison Honda Pilot
  • Madison Honda Ridgeline
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(608) 268-6130

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5555 High Crossing Blvd • Madison, WI 53718

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Today's Hours:

Open Today! Sales: 9am-4pm

Open Today! Service: 8am-4pm

Open Today! Parts: 8am-4pm

Wilde East Towne Honda

5555 High Crossing Blvd Madison, WI

Phone: (608) 268-6130


Phone: (608) 268-6132

5555 High Crossing Blvd Madison, WI


Phone: (608) 268-6130

5555 High Crossing Blvd Madison, WI


Phone: (608) 268-6131

5555 High Crossing Blvd Madison, WI
43.143451 -89.28159
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Wilde East Towne Honda
Wilde East Towne Honda
5555 High Crossing Blvd
Madison, WI, 53718 United States
(608) 268-6130
Wilde East Towne Honda 43.143451, -89.28159.