Challenging Gender Stereotypes in the Auto Industry

Women represent fewer than one-quarter of the automotive workers in the U.S., even though they make up almost half of the US Labor Force, according to the US Bureau of Labor Statistics.  An auto clinic in Madison, Wisconsin is teaching high school girls to defy those gender stereotypes in the auto industry.  Wilde East Towne…

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Service Discount Sign-up for Wilde East Towne Honda’s monthly newsletter and receive our Wilde Card coupon good for $20 off when you spend $100 or more on any service! Our monthly newsletter consists of: In-store coupons Our customer oil change winner Employee spotlights Dealership news and tips Once signed up, check your email! Your $20 off coupon…

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Wilde Wins the President’s Award!


Wilde East Towne Honda accepts 2018 Honda President’s Award (from left to right): Bruce Lee, American Honda Zone 8 Manager; Jorge Hidalgo, Wilde East Towne Honda Principal Partner; Pat Donahoe, Wilde Automotive Group Vice President; Jim Sliter, American Honda Zone 8 Assistant Manager. Wilde East Towne Honda is once again among the honored recipients of…

Posted in News

2019 Rose Parade® Presented by Honda

Rose Parade

American Honda will ring in the New Year on January 1, 2019, with its 60th-anniversary celebration float leading the 130th Rose Parade® presented by Honda. With the theme “Celebration of Dreams,” playing tribute to Honda’s heritage in the U.S. and its dreams for the future. Float Presentation The 25-foot tall float will be shaped like…

Posted in News

NBC15 Share Your Holidays Success

Food in Honda Insight

Wilde East Towne Honda was happy to be able to support the NBC15 Share Your Holidays campaign in an effort to eliminate hunger in Madison by benefiting the Second Harvest Foodbank. Our Participation On November 15, we participated in the social media blitz. Naviant, Inc agreed to donate 15,000 meals. Individuals and businesses around the city posted…

Posted in News

Introducing the New 2019 Honda Passport

2019 Honda Passport

Introducing the New 2019 Honda Passport The all-new 2019 Honda Passport made its debut at the 2018 Los Angeles Auto Show. This new 5-passenger V6-powered SUV provides a unique combination of on-road driving refinement and off-road adventure capability along with best-in-class interior space. Key Features The all-new Honda Passport will slot between the compact CR-V…

Posted in News, Technology

2019 Honda Fit Earns 2018 U.S. News and World Report ‘Best Car for Teens under $20,000’ Award


Best New Cars for Teens Under $20,000 The 2019 Honda Fit won the U.S. News and World Report “Best New Cars for Teens Under $20,000” award. The Honda Sensing® suite of safety and driver assistive technologies, available on all trims and standard on EX and above, was recognized as adding an important level of peace…

Posted in Dealer News, News

Share Your Holidays to Eliminate Hunger

Share your Holidays Food Drive

2018 Food Drive We are excited to announce that Wilde East Towne Honda is participating in NBC15 Share Your Holidays to eliminate hunger. Please help us gather non-perishable food and non-food grocery items. We will have donation bins set out on our show floor starting October 25 through November 27, 2018.   Most Needed Items:…

$14,350 Check Presented to Fisher House Wisconsin by Team Hidalgo/Warner

Hidalgo/Warner 2018

Team Hidalgo/Warner It has been another great year for Team Hidalgo/Warner. For the past 6 years, Team Hidalgo/Warner has successfully raised funds for Fisher House Wisconsin, the Daren M. Hidalgo Memorial Fund, and the Richard D. Warner Memorial Fund. On Thursday, September 27, 2018, Team Hidalgo/Warner presented a check of $14,350 to Fisher House Wisconsin….

Posted in Community Support, News

Favorite Fall Foliage Around Dane County

fall leaves

Fall is in the Air It’s that time of year again. The early morning air is crisp, kids are back to school, and everything is pumpkin spice flavored. With fall officially starting Saturday, September 22, 2018, we went around and asked a few of our Wilde East Towne Honda employees where their favorite place was…

Posted in Employee News, News
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