General Manager Spotlight

It’s been an exciting year at Wilde East Towne Honda, with us celebrating 10 years in business, joining forces with Lithia Motors, Inc. in September and welcoming a new General Manager. While we were sad to say goodbye to our longtime General Manager Jorge Hidalgo, his retirement gave Peter Bothe a chance to step up into that role.

Get to know Peter better in the Q&A below.

About Peter’s Career and Wilde…

  • When did you start working in the automotive industry? 1999 at Kennedy Chevrolet Buick in Watertown, WI
  • When did you start working at WETH? Day one, November 12, 2012, I am one of the last OG’s, there is only 9 of us left.
  • How has your career grown since starting at WETH? I was hired as a Used Car Sales Consultant. My first day I worked my way into the Finance Department training and after impressing the Finance Director, I was promoted to the Finance Manager role right away.  I spent 3 years in the Finance Department before getting promoted to the Lead New Car Sales Manager role.  I spent the next 7 years in that role before taking on the General Manager role.
  • What drew you to WETH originally? I’ve been around the car industry for a long time, the “Wilde” name has always been held to a high standard of being the best dealership group in Wisconsin. 
  • What is your vision for the future of WETH? My vision for the future of WETH is to become the #1 volume dealership in Madison.
  • What is your favorite aspect about working at WETH? My favorite aspect is all the people I work with, we are a very diverse company full of great people.
  • What is your favorite aspect about the automotive industry? My favorite aspect is that it’s challenging.  Every day is a little different, every customer has different needs and previous experiences.
  • What is your definition of success? Success is accomplishing your goals, being happy and making a positive impact on others.
  • What is one piece of advice you would offer someone interested in working in the automotive industry? Treat customers and your co-workers the way you would want to be treated.

A Little More About Peter…

  • Where is your hometown? Watertown, WI
  • Where do you currently reside? Marshall, WI
  • Who does your family consist of? My wife Erica, my two daughters Madelyn (14) and Avery (4) and our dog Lexi
  • What are your hobbies? Camping, Fishing, Hunting, Gardening and Gaming
  • What is your favorite color? Green
  • What is your favorite animal? I love all animals, but my favorite is my dog Lexi
  • What is your favorite sport; and which team is your favorite? Football – Green Bay Packers, but I am a huge fan of all Wisconsin Sports
  • What is your favorite holiday? Christmas
  • Are you a coffee or tea person? Neither
  • What is something most people don’t know about you? I program synchronized Christmas lights to music
  • What was the most recent book you read? The Future of Automotive Retail by Steve Greenfield
  • If you could meet one person, dead or alive, who would it be? Bruce Lee
  • When are you happiest? When I am with my girls, especially if we are fishing.
  • What is your biggest pet peeve? Negative attitudes!
  • What are you the proudest of? Becoming the General Manager at Wilde East Towne Honda is my proudest accomplishment.
  • Before you die, what is something you want to do? I want to travel the country in a RV.