5555 High Crossing Blvd
Directions Madison, WI 53718

  • Sales: 608-268-6130
  • Service: 608-268-6131
  • Parts: 608-268-6132


Our dealership takes your privacy seriously and is committed to  safeguarding your privacy online. Because we do gather certain types of  information from visitors to our sites, we have developed a privacy  statement to help you understand the terms and conditions surrounding  the collection and use of that information. This statement discloses the  types of information we gather, how it is used, and how you can gain  access to and edit any data that we've collected about you at any time.

What Does Wilde Automotive Group Do With Your Personal Information?

Financial companies choose how they share your personal information.   Federal law gives consumers the right to limit some but not all sharing.   Federal and state law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do.


The types of personal information we collect and share depend on the product or service you have with us. This information can include:

  • Social Security number and income
  • account balances and payment history
  • credit history and employment information

When you are no longer our customer, we continue to share your information as described in this notice.


All financial companies need to share customers' personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers' personal information; the reasons Wilde Automotive Group chooses to share; and whether you can limit this sharing.

Reasons we can share your personal informationDoes Wilde Automotive Group share?Can you limit this sharing?
For our everyday business purposes:
  such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus
For our marketing purposes:
  to offer our products and services to you
For our joint marketing with other financial companiesYesNo
For our affiliates' everyday business purposes:
  Information about your transactions and experiences
NoWe don't share
For our affiliates' everyday business purposes:
Information about your creditworthiness
NoWe don't share
For our affiliates to market to youNoWe don't share
For nonaffiliates to market to youNoWe don't share


Call 262-513-2770

Who is providing this notice?

Wilde Automotive Group, a group of affiliated auto dealerships.

How does Wilde Automotive Group protect my personal information?

To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.

How does Wilde Automotive Group collect my personal information?

We collect your personal information, for example, when you:

  • apply for financing
  • give us your income information or provide employment information
  • provide account information or give us your contact information
  • pay your bills
  • use a credit or debit card

We also collect your personal information from others, such as credit bureaus, affiliates, or other companies.

Why can't I limit all sharing?

Federal law gives you the right to limit only:

  • sharing for affiliates' everyday business purposes-information about your creditworthiness
  • affiliates from using your information to market to you
  • sharing for nonaffiliates to market to you
  • state laws and individual companies may give you additional rights to limit sharing



Companies related by common ownership or control. They can be financial and nonfinancial companies.

Our affiliates include companies with the Wilde name.


Companies not related by common ownership or control. They can be financial and nonfinancial companies.

Wilde Automotive Group does not share with nonaffiliates so they can market to you.

Joint Marketing

A formal agreement between nonaffiliated financial companies that together market financial products or services to you.

Our joint marketing partners include manufacturer, insurance, and other sales finance companies.

Other Important Information

Wilde Automotive Group, which consists of Wilde Autos Inc. (dba Wilde Honda), Wilde Motors Inc. (dba Wilde Chrysler Jeep Dodge and Wilde Subaru), Wilde of West Allis (dba Wilde Toyota), Hidalgo Autos Inc. (dba Wilde East Towne Honda).

Guiding Principles:

Our  dealership respects the privacy of individuals who visit our Web sites,  send us e-mail, or participate in features/services we offer online.  Accordingly, our policy regarding online privacy has been developed  using the following guiding principles:

Our dealership maintains a  strict "no-spam" policy. Subscribers to our e-mail services (or any  other feature/service found on our Web site) will not receive  unsolicited e-mail messages from us. Our dealership collects information  online primarily to provide our visitors with a more relevant  experience on our sites. When doing so, we will make every reasonable  effort to avoid excessive or irrelevant collection of data. Our  dealership will take reasonable physical, electronic and managerial  measures to safeguard and secure any information you provide to us (e.g.  data will be stored in protected databases on secured servers with  restricted access). Our dealership will not share any information you've  provided to us with anyone without your consent other than to provide  the service you've requested. At the time you register for any such  service, you will be notified of, and asked to consent to, the sharing  of your information with any particular third party necessary to the  provision of the requested service.

Non-Personally Identifiable Data:

Anytime  you visit our Web site, we may gather certain non-personally  identifiable information regarding the means you use to access our site.  This information may include the type and version of your browser, your  service provider, your IP address and any search engine you may have  used to locate the site. We use this information to help diagnose  problems with our server, administer the Web site, and compile broad  statistical data. In addition, we gather certain navigational  information about where you go on our Web sites. This information  enables us to determine which areas of the Web sites are most frequently  visited and helps us to tailor the sites to the needs and interests of  our online visitors. Such information is gathered by us in the aggregate  and will not be associated with a specific individual without that  individual's consent.

Information Voluntarily Provided:

Any  information you provide to us (i.e. name, e-mail address, etc.) when  you enroll in one of our E-Mail Reminder Services, request information,  or use any of the other interactive portions of our Web sites, is  securely maintained on our Web server and internal systems. This  information may be used to provide you with information you've requested  about our company, our products and our services, or to provide you  with special notices. You may opt out of receiving future communications  at any time (see opt-out Procedures below). This data may also be used  to tailor your experience on our sites by providing content that is  relevant to your interests and geographic region.

Information Collected from Other Sources:

To  help us better understand and respond to your needs and interests, we  may in the future receive information about you from other sources. We  will ask any provider of such information to represent and warrant that  the information has been gathered and maintained in accordance with all  state and federal laws. Any such information will be maintained by us in  accordance with the standards set forth in this privacy policy along  with other personal information you've provided.

Disclosure of Personal Information:

Our  dealership understands the importance of your privacy. We collect and  maintain the personal information of our consumers for our use and our  subsidiaries. We do not sell, rent, or trade consumer information to  third parties, other than as described below, and never without your  consent. Third parties may collect personally identifiable information  about your online activities over time and across different websites  when you use this website.

Business Partners:

Our  dealership may partner with select retailers and other companies at  various times to provide expanded services to our site visitors. As part  of such a relationship, we may share with these companies the use of  certain interactive Web site functions (i.e. the E-Mail Reminder  Service). Information provided by site visitors through the use of such  interactive functions may be available to both our dealership and our  partners.


Our dealership may use other companies  and individuals to perform certain functions on our behalf. Examples  include administering e-mail services and running special promotions.  Such parties only have access to the personal information needed to  perform these functions and may not use or store the information for any  other purpose. Subscribers or site visitors will never receive  unsolicited e-mail messages from agents working on our behalf.

Business Transfers:

In  the event that our dealership sells or transfers a particular portion  of its business assets, consumer information may be one of the business  assets transferred as part of the transaction. If substantially all of  the assets of our dealership are acquired, consumer information may be  transferred as part of the acquisition.

Compliance with Law/Safety:

Our  dealership may disclose specific personal information based on a good  faith belief that such disclosure is necessary to comply with or conform  to the law or that such disclosure is necessary to protect the users of  our Web sites, the sites themselves, or the public.

With Consent:

Other  than as set forth in this Privacy Policy, you will be notified when any  personally-identifiable information about you may be shared with third  parties, and you will be given the opportunity to decline to share that  information.

Use of Cookies:

Our dealership may use a  browser feature known as a "cookie." Cookies are small files placed on  your hard drive that assist us in providing you with a customized  browsing experience. Our dealership uses cookies to provide you with the  convenience of not having to reenter information, such as user IDs and  passwords, multiple times during your visits to our Web sites. Cookies  can also be utilized to help us provide you with information targeted to  your interests, based upon your prior browsing on our Web sites. The  "help" section of the toolbar on most browsers will inform you on how to  prevent your browser from accepting new cookies, how to have the  browser notify you upon the receipt of a new cookie, or how to disable  the use of cookies completely. As our Web sites have been designed to  take advantage of the use of cookies. Should you configure your browser  to decline their use, certain features of our Web sites may not function  correctly and you may be required to renter any user IDs and passwords  more frequently

Accessing Our Web Sites from Outside of the United States:

If  you are visiting our Web site from a location outside of the U.S., your  connection will be through and to servers located in the U.S. Any  information you provide during your visit will be processed and  maintained on our Web server and other internal systems located within  the U.S.

External Links:

Our Web sites contain links to  other sites. Our dealership is not responsible for the privacy practices  or the content of such Web sites. To help ensure the protection of your  privacy, we recommend that you review the privacy policy of any site  you visit via a link from one of our Web sites.


The  personal data record created through your registration with our Web  site can only be accessed with the unique password associated with that  record. To protect the integrity of the information contained in this  record, you should not disclose or otherwise reveal your password to  third parties.

Public Forums:

Our Web sites may make chat  rooms, forums, message boards, and/or news groups available to its users  at various times. Please remember that, unless otherwise stated, any  information that is disclosed in these areas becomes public information  and you should exercise caution when deciding to disclose your personal  information in these areas.

Opt-out Procedures:

You may  always opt-out of receiving future communications from our dealership.  Our sites allow users to opt-out of receiving such communications at the  point where personal information is requested, or through other means  as identified.

Browser-Based Do Not Track:

Some browsers  incorporate a "Do Not Track" (DNT) feature that, when turned on, signals  to websites and online services that you do not want to be tracked.   Because there is not yet an accepted standard for how to respond to a  DNT signal, we do not currently respond to DNT signals on this website  or on websites where we provide advertisements, content, or other  services.

Contacting the Web Sites:

If you have questions concerning this Privacy Policy or the practices of these sites, you may contact us.


Wilde East Towne Honda

5555 High Crossing Blvd
Directions Madison, WI 53718

  • Sales: 608-268-6130
  • Service: 608-268-6131
  • Parts: 608-268-6132


  • Monday 8:30am - 8:00pm
  • Tuesday 8:30am - 8:00pm
  • Wednesday 8:30am - 8:00pm
  • Thursday 8:30am - 8:00pm
  • Friday 8:30am - 8:00pm
  • Saturday 8:30am - 5:00pm
  • Sunday Closed